WoolOn: Reviving the Legacy of Wool

Funding Stories

In the heart of Central Otago, a movement is brewing to revive the rich legacy of wool. WoolOn, a community-based organisation, has taken up the mantle to promote the use of wool in fashion design and crafts, educate the public about its sustainability, and support local wool growers and producers.

WoolOn's flagship event, the annual runway show, showcases the versatility of wool in fashion, celebrating designers who have mastered the art of working with this natural fibre. It also provides a platform for up-and-coming New Zealand designers of all ages to showcase their talent and creativity.

Beyond the runway, WoolOn has expanded its reach by organising educational workshops, crafting sessions, and designer showcases. These events aim to inspire the community to embrace wool in their daily lives and appreciate the unique wool-growing environment of Central Otago.

As the demand for sustainable fashion and eco-friendly materials continues to grow, WoolOn's mission becomes increasingly relevant. By celebrating the beauty and versatility of wool, the organisation is paving the way for a more sustainable and locally sourced future in fashion.